Mobility Ad Network — In-Vehicle Advertising Platform

Advertising network on in-vehicle tablets (rideshare model) with geo-targeted ads, campaign management, and audience analytics — turning passenger journeys into media inventory.

Targeting dimensions

route, neighborhood, audience profile

External integrations

Meta Ads API + Google Maps API

Management surfaces

campaign, tablet, analytics

Challenge

In-vehicle media inventory is fragmented and lacks intelligent targeting. Advertisers have no visibility into real audience data, and operators have no platform to manage multiple tablets and campaigns.

Solution

AdTech platform with targeting by route, neighborhood, and audience profile, centralized campaign management for multi-tablet networks, real-time analytics, and Meta Ads API integration for lookalike and retargeting.

Key outcomes

Campaign management platform for in-vehicle tablet network
Geo-targeted ads by route, neighborhood, and traffic zone
Audience analytics with estimated reach per campaign
Meta Ads API integration for audience synchronization

casesPage.labels.architecture

A solução foi construída sobre uma base técnica resiliente, priorizando performance e escalabilidade. Cada camada foi otimizada para os requisitos específicos do projeto.

Next.js

TypeScript

Node.js

PostgreSQL

Meta Ads API

Google Maps API

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